1. Discover and define

We utilise a wide range of research methods in order to find unexpected value, prioritise business requirements, and understand users’ preferences, goals, and needs.

Methods

  • Surveys
  • In-depth interviews
  • Ethnography
  • Focus groups
  • Thematic analysis
  • Competitive analysis
  • 
Heuristic analysis
  • User need statements
  • Scenarios
  • Stakeholder workshops
  • Mash-up workshops
  • Customer journey mapping
  • User story mapping
  • Impact effort matrix

Next phases

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We collaborate with your team during the prototyping and testing phases in order to ensure we build the right product and design for your business requirements and the users' needs.

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Integrated off-the-shelf and bespoke solutions go live. We then measure the results against success metrics and refine based on real-time data analytics and insights.

Let's stay in touch

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pedro.falcao@studio-oto.net
+44 (0) 7857 220 552

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