1. Discover and define

We utilise a wide range of research methods in order to find unexpected value, prioritise business requirements, and understand users’ preferences, goals, and needs.


  • Surveys
  • In-depth interviews
  • Ethnography
  • Focus groups
  • Thematic analysis
  • Competitive analysis
Heuristic evaluation
  • User need statements
  • Scenarios
  • Contextual inquiries
  • Mash-up workshops
  • Customer journey mapping
  • User story mapping
  • Impact effort matrix
  • Stakeholder interviews
  • Design the box workshop
  • SWOT analysis workshop
  • Value proposition workshop

Next phases


We collaborate with your team during the prototyping and testing phases in order to ensure we build the right product and design for your business requirements and the users' needs.


Integrated off-the-shelf and bespoke solutions go live. We then measure the results against success metrics and refine based on real-time data analytics and insights.

Let's stay in touch

Subscribe to get brief summaries of our news and articles. Expect no more than one email per month (unsubscribe anytime).